Information and Publication Section
- The Information and Publication (I&P) Section of the Directorate of Extension plays a vital role in connecting the research excellence of SKUAST-K with the farming community. Our mission is to ensure that innovative agricultural technologies and scientific advancements/protocols/guidelines developed at the university reach farmers in a timely, accessible, and practical manner.
We adopt a multimedia outreach strategy integrating television, radio, print, and digital platforms to ensure the widest and most effective dissemination of knowledge to farmers and other stakeholders.
Our Activities and Platforms
Mass Media Outreach
We collaborate with:
• Doordarshan Kendra, Srinagar – Telecasts of events, expert talks, training programmes, and coverage of SKUAST-K activities.
• All India Radio: Regular broadcasts of expert interviews, seasonal advisories, and updates on agricultural innovations.
• Krishi Radio 89.6 FM: SKUAST-K’s community radio station broadcasting farmer interactions, inspiring success stories, expert agricultural guidance, and the latest advancements in farming practices.
Digital Engagement
Soun Ziraat YouTube Channel (
Subscribe here) and Facebook Page (
Like here) – Featuring inspiring farmer success stories, expert lectures, practical training modules, and event highlights to engage and inform global audience.
Print Media Publications
• Booklets on Packages of Practices: Comprehensive, research based guidelines covering cultivation techniques for field crops, vegetables, temperate fruits & floriculture, and SOPs for scientific and sustainable farming of livestock, poultry, aquaculture. These packages also include best practices for diverse farming systems, enabling farmers to optimise productivity, improve quality, and ensure sustainable resource management.
• Spray schedules for pest and disease management
• Pamphlets, leaflets, booklets, and information bulletins
• Farmer Success Stories highlighting exemplary achievements and innovations in agriculture
Our Commitment
• By blending research driven content with effective communication tools, the I&P unit ensures that farmers stay informed, inspired, and empowered to adopt modern, sustainable agricultural practices. Whether through a radio broadcast, a YouTube tutorial, a televised programme, or a success story in print, our mission is clear: Connecting research to fields, and knowledge to farmers.
